Narrative 15-1
Pacific Western Brewing Company is a microbrewery in Prince George,B.C. It produces Ironhorse full-flavoured lager,a dark beer called Pacific Schwarzbock,and several other beers. Its owner Kazuko Komatsu believes the brewery's competitive advantage comes from having hired an experienced German brewmaster,Henrik Braun,to oversee the production of its beers. The brewmaster checks all of the ingredients before they are mixed together to make sure that each component is of the highest possible quality and rejects those that are not. After the beer has brewed,the brewmaster runs several tests on the beer to check for taste and clarity and throws out barrels that are cloudy and/or bitter.
-Refer to Narrative 15-1. What can be said about the areas of the brewery's activities that will be evaluated by using the balanced scorecard?
A)The innovation and learning perspective of the balanced scorecard examines such activities as how quickly the brewery can get a new beer to market.
B)The balanced scorecard does not examine the brewery's financial performance.
C)The stakeholder perspective of the balanced scorecard looks at the brewery's code of ethics.
D)Like the income statement,the balanced scorecard simply provides a snapshot of the brewery's performance.

Question

Narrative 15-1
Pacific Western Brewing Company is a microbrewery in Prince George,B.C. It produces Ironhorse full-flavoured lager,a dark beer called Pacific Schwarzbock,and several other beers. Its owner Kazuko Komatsu believes the brewery's competitive advantage comes from having hired an experienced German brewmaster,Henrik Braun,to oversee the production of its beers. The brewmaster checks all of the ingredients before they are mixed together to make sure that each component is of the highest possible quality and rejects those that are not. After the beer has brewed,the brewmaster runs several tests on the beer to check for taste and clarity and throws out barrels that are cloudy and/or bitter.
-Refer to Narrative 15-1. What can be said about the areas of the brewery's activities that will be evaluated by using the balanced scorecard?
A)The innovation and learning perspective of the balanced scorecard examines such activities as how quickly the brewery can get a new beer to market. 
B)The balanced scorecard does not examine the brewery's financial performance. 
C)The stakeholder perspective of the balanced scorecard looks at the brewery's code of ethics. 
D)Like the income statement,the balanced scorecard simply provides a snapshot of the brewery's performance.

Quizplus · Accepted Answer

The innovation and learning perspective of the balanced scorecard examines activities such as the speed of bringing a new product to market, which is relevant to the brewery's activities. The other options are not relevant to the evaluation of the brewery's performance using the balanced scorecard.

Narrative 15-1 Pacific Western Brewing Company Is a Microbrewery in Prince George,B.C