By examining checkout data,supermarkets have learned that people who are buying non-alcoholic beer typically also buy a bag of salty snacks. As a result of this finding,supermarkets often place displays of non-alcoholic beer near the chips and pretzel aisle. Which of the following activities would help supermarkets with this strategy?
A)optical scanning
B)electronic data interchange
C)bar coding
D)data mining

Question

By examining checkout data,supermarkets have learned that people who are buying non-alcoholic beer typically also buy a bag of salty snacks. As a result of this finding,supermarkets often place displays of non-alcoholic beer near the chips and pretzel aisle. Which of the following activities would help supermarkets with this strategy?
A)optical scanning  
B)electronic data interchange  
C)bar coding  
D)data mining

Quizplus · Accepted Answer

Data mining, which involves analyzing large sets of data to discover patterns and relationships, would be the best choice for helping supermarkets with this strategy. By examining checkout data, they can identify patterns such as the correlation between purchasing non-alcoholic beer and salty snacks, which can allow them to strategically place these products in proximity to each other to increase sales. Optical scanning, electronic data interchange, and bar coding are useful tools for collecting and processing data, but they do not involve the type of advanced analysis that would be necessary to uncover these types of insights.

By Examining Checkout Data,supermarkets Have Learned That People Who Are