By examining checkout data,supermarkets have learned that people who are buying non-alcoholic beer often also buy a bag of salty snacks. Which pattern did the use of data mining lead to the discovery of?
A)the sequential pattern
B)the affinity pattern
C)the predictive pattern
D)the adjacency pattern

Question

By examining checkout data,supermarkets have learned that people who are buying non-alcoholic beer often also buy a bag of salty snacks. Which pattern did the use of data mining lead to the discovery of?
A)the sequential pattern  
B)the affinity pattern  
C)the predictive pattern  
D)the adjacency pattern

Quizplus · Accepted Answer

Data mining led to the discovery of the affinity pattern, which identifies a correlation or association between different items or actions. In this case, the pattern is that people who buy non-alcoholic beer also tend to buy a bag of salty snacks, indicating an affinity between these two items.

By Examining Checkout Data,supermarkets Have Learned That People Who Are