Narrative 16-1
Take a look in your purse or wallet-do you see an Air Miles card
You and about 10 million Canadians have one. They can be used at stores including Shell,Sobeys,Rexall,and others. They work by recording your purchase history and uniquely linking it to your Air Miles program number. You can redeem the points you acquire for rewards in various forms.
-Refer to Narrative 16-1.Air Miles data might show that a shopper regularly purchases grated cheese and tortilla chips at the same time. Which kind of pattern would be identified by these data?
A)a sequence pattern
B)a cluster pattern
C)a stratified pattern
D)an association pattern

Question

Narrative 16-1
Take a look in your purse or wallet-do you see an Air Miles card
 You and about 10 million Canadians have one. They can be used at stores including Shell,Sobeys,Rexall,and others. They work by recording your purchase history and uniquely linking it to your Air Miles program number. You can redeem the points you acquire for rewards in various forms.
-Refer to Narrative 16-1.Air Miles data might show that a shopper regularly purchases grated cheese and tortilla chips at the same time. Which kind of pattern would be identified by these data?
A)a sequence pattern  
B)a cluster pattern  
C)a stratified pattern  
D)an association pattern

Quizplus · Accepted Answer

The data showing a shopper regularly purchases grated cheese and tortilla chips at the same time would identify an association pattern, as it reveals items that are frequently bought together.

Narrative 16-1 Take a Look in Your Purse or Wallet-Do You See