The _____ is the tendency to rate people relative to one another rather than against performance standards.
A) horns effect
B) contrast error
C) similar-to-me error
D) halo effect

Question

Quizplus · Accepted Answer

Contrast error is the tendency to rate individuals on the basis of a comparison with other individuals rather than on the basis of an objective standard, while the halo effect refers to the tendency to rate someone positively or negatively in all areas based on a single characteristic. The horns effect is the opposite of the halo effect, where an individual is rated negatively in all areas based on a single characteristic. The similar-to-me error is the tendency to favor individuals who are similar to oneself.

The _____ Is the Tendency to Rate People Relative to One