Imagine that you are a salesperson and that you want to sell a washing machine that few people seem interested in buying. Your image research suggests that people find that the appliance is too big and heavy and that the buttons and knobs on it look "cheap." Describe two perceptual principles you could use in your print advertisement that will make the washing machine appear smaller and less heavy to customers.

Question

Quizplus · Accepted Answer

The Answer of Imagine that you are a salesperson and that you want to sell a washing machine that few people seem interested in buying. Your image research suggests that people find that the appliance is too big and heavy and that the buttons and knobs on it look "cheap." Describe two perceptual principles you could use in your print advertisement that will make the washing machine appear smaller and less heavy to customers.

Imagine That You Are a Salesperson and That You Want