You meet a man at a party and carefully store his name along with an image of his face. The next day, he calls you on the phone, but you can't remember his name. According to the encoding specificity principle, this is because
A)the sound of his voice is an inappropriate retrieval cue.
B)you never paid attention to his name in the first place.
C)the name is no longer in your long-term memory.
D)the name is in your sensory store only.

Question

You meet a man at a party and carefully store his name along with an image of his face. The next day, he calls you on the phone, but you can't remember his name. According to the encoding specificity principle, this is because ​
A)the sound of his voice is an inappropriate retrieval cue.
B)you never paid attention to his name in the first place. ​
C)the name is no longer in your long-term memory. ​
D)the name is in your sensory store only. ​

Quizplus · Accepted Answer

The encoding specificity principle suggests that recall is better if the retrieval cues match the initial encoding context. Since you encoded his name with his face at the party, the sound of his voice on the phone is an inappropriate cue for retrieving his name.

You Meet a Man at a Party and Carefully Store