According to the elaboration likelihood model,TV advertisements for Tylenol that use an attractive famous actor who portrays a doctor in a television series to promote their product are using
A) a peripheral route.
B) central route.
C) fear appeal.
D) foot-in-the-door technique.

Question

Quizplus · Accepted Answer

The use of an attractive famous actor who portrays a doctor in a television series is a peripheral cue designed to grab the viewer's attention and create positive associations with the product, rather than relying on the viewer to carefully evaluate the product's benefits and weigh the information on a central route. The use of peripheral cues is a common strategy in advertising and is often more effective when the audience is not highly motivated or interested in the product being advertised.

According to the Elaboration Likelihood Model,TV Advertisements for Tylenol That