A car dealer may offer a customer a terrific deal on a car,but once the customer commits to buying the car the dealer reveals that there are some hidden costs.This approach illustrates which of the following social influence techniques?

Question

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This scenario exemplifies the lowball technique, which involves offering a great deal initially, but then adding hidden or unexpected costs or fees after the person has committed to the deal. The customer may feel obligated to comply or feel like backing out would be too costly, leading to an increased likelihood of making the purchase despite the added costs.

A Car Dealer May Offer a Customer a Terrific Deal