The elaboration likelihood model of attitude change suggests that the central route to persuasion is associated with more enduring attitude change.

Question

Quizplus · Accepted Answer

According to the elaboration likelihood model, the central route to persuasion involves a thorough processing of information and is associated with more enduring attitude change, while the peripheral route involves less cognitive effort and is associated with more temporary attitude change.

The Elaboration Likelihood Model of Attitude Change Suggests That the Central