A(n)_____ is a competitive countermove,prompted by a rival's attack,to defend or improve a company's market share or profit.

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A response is a competitive countermove taken in response to a rival's attack, aimed at defending or improving a company's market share or profit. It may involve various strategies such as price cuts, product differentiation, advertising, or expanding into new markets. An attack (choice B) is an offensive move aimed at capturing or increasing market share, while recovery (choice C) refers to efforts to regain lost market share or return to profitability after a setback. Acquisition (choice D) is a strategic move in which a company buys another company or its assets to expand its market presence or capabilities. While acquisition may be motivated by competition, it is not a defensive countermove to a rival's attack.

A(n)_____ Is a Competitive Countermove,prompted by a Rival's Attack,to Defend