The primary disadvantage of customer departmentalization is:
A) that it leads to slower decision making.
B) that it leads to duplication of resources.
C) the challenge of coordinating across the different product departments.
D) the high level of coordination required to manage the complexity involved in running large projects.

Question

The primary disadvantage of customer departmentalization is: 
A) ​that it leads to slower decision making. 
B) ​that it leads to duplication of resources. 
C) ​the challenge of coordinating across the different product departments. 
D) ​the high level of coordination required to manage the complexity involved in running large projects.

Quizplus · Accepted Answer

Customer departmentalization can lead to duplication of resources because each department may require its own set of resources to cater to its specific customer group.

The Primary Disadvantage of Customer Departmentalization Is