Sam is a customer service executive at an apparel store.He went beyond his primary job of assisting customers to suggesting outfits that would suit the customers.This gesture was well appreciated by the customers.The company's manager immediately rewarded Sam with a bonus to motivate Sam to repeat the behavior.Which of the following theories of motivation did the manager adopt in this case?
A) Contingency theory
B) Systems theory
C) Equity theory
D) Reinforcement theory

Question

Sam is a customer service executive at an apparel store.He went beyond his primary job of assisting customers to suggesting outfits that would suit the customers.This gesture was well appreciated by the customers.The company's manager immediately rewarded Sam with a bonus to motivate Sam to repeat the behavior.Which of the following theories of motivation did the manager adopt in this case? 
A) ​Contingency theory 
B) ​Systems theory 
C) ​Equity theory 
D) ​Reinforcement theory

Quizplus · Accepted Answer

The manager's action of rewarding Sam with a bonus to motivate him to repeat the behavior is an example of reinforcement theory, which focuses on the consequences of behavior to reinforce or discourage it.

Sam Is a Customer Service Executive at an Apparel Store