When the CEO of a large corporation explained to his unionized employees why the company had to reduce healthcare coverage for its employees,he was engaged in _____ communication.
A) upward
B) informal
C) horizontal
D) downward

Question

When the CEO of a large corporation explained to his unionized employees why the company had to reduce healthcare coverage for its employees,he was engaged in _____ communication.
A) ​upward 
B) ​informal 
C) ​horizontal 
D) ​downward

Quizplus · Accepted Answer

Downward communication is the flow of information from superiors to subordinates in an organization. In this case, the CEO is communicating with his unionized employees, who are subordinates, to explain the decision to reduce healthcare coverage. Therefore, the CEO is engaging in downward communication.

When the CEO of a Large Corporation Explained to His