Mobile phone providers that offer no or low cost phones when customers sign up for service is an example of which pricing strategy?
A)penetration pricing
B)pioneer price
C)life-cycle pricing
D)price skimming

Question

Quizplus · Accepted Answer

This is an example of penetration pricing, which involves offering low prices to attract customers and gain market share. The mobile phone providers are attempting to get customers to switch to their service, so they offer discounted or free phones as a way to entice customers to sign up.

Mobile Phone Providers That Offer No or Low Cost Phones