In the ____ approach, firms prepare advertising and promotional materials about the firm and its products or services and broadcast them to potential customers.

Question

Quizplus · Accepted Answer

The mass media approach involves using various forms of media such as television, radio, newspapers, magazines, and the internet to broadcast advertising and promotional materials about the firm and its products or services to potential customers. This approach relies on reaching a large audience and hoping to capture the attention and interest of potential customers through repeated exposure.

In the ____ Approach, Firms Prepare Advertising and Promotional Materials