____ are advertising efforts directed to a known addressee and include mail, telephone calls, and e-mail.
A)Mass media
B)Personal contact
C)Addressable media
D)Broadcast media

Question

Quizplus · Accepted Answer

Addressable media are advertising efforts directed to a known addressee, such as direct mail, telemarketing, and email. Mass media, on the other hand, are aimed at a large and diverse audience and include TV, radio, and newspapers. Personal contact involves face-to-face interaction with a potential customer, such as in-person sales or networking events. Broadcast media include TV and radio, where the message is sent out to a wide audience without targeting specific individuals.

____ Are Advertising Efforts Directed to a Known Addressee and Include