Existing auction sites, such as eBay, are inherently more valuable to customers than new auction sites.This is called a(n)____.
A)opt-in effect
B)lock-in effect
C)lock-out effect
D)opt-out effect

Question

Quizplus · Accepted Answer

The block-in effect refers to the tendency of customers to stick with existing platforms or services that they are already comfortable with and have established a history with. In the case of auction sites, customers are more likely to use established sites like eBay rather than trying out new, unknown auction sites.

Existing Auction Sites, Such as EBay, Are Inherently More Valuable