A revenue model where the seller establishes a brand image, and then uses the strength of that image to sell through printed information mailed to prospective buyers, who place orders by mail or telephone is called the _____ model.
A) digital content
B) Web catalog
C) catalog
D) mass media

Question

Quizplus · Accepted Answer

The catalog revenue model involves the seller creating a printed catalog that showcases their products and services, which is then mailed to potential customers. The seller's brand image is established through the catalog, and customers place orders through mail or telephone. Therefore, option C (catalog) is the correct answer. Option A (digital content) and B (web catalog) involve online channels, while option D (mass media) usually refers to advertising through TV, radio, and other forms of traditional media.

A Revenue Model Where the Seller Establishes a Brand Image