The defining characteristic of the mass media promotion process is that the seller is active and the buyer is passive.

Question

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In mass media promotion, the seller (or advertiser) is the one transmitting the message to a wide audience through various forms of media (such as TV, radio, print, digital etc) with the goal of persuading or influencing buyer behavior. The buyer in this case is typically more passive, as they are not actively seeking out information on the product or service being promoted, but rather receiving it through the medium in which it is being advertised.

The Defining Characteristic of the Mass Media Promotion Process Is