According to Jeff Bezos, founder of Amazon.com, the _____ refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact.
A) hard middle
B) demographic market
C) niche
D) mass market

Question

Quizplus · Accepted Answer

The term "hard middle" refers to markets that are not large enough to warrant the expense of a mass media campaign but are too large to address through personal contact methods, fitting Jeff Bezos's description.

According to Jeff Bezos, Founder of Amazon