In the _____ stage of customer relationship life cycle, customers develop a fierce loyalty or a strong preference for products or brands of a company.
A) separation
B) commitment
C) exploration
D) familiarity

Question

Quizplus · Accepted Answer

The commitment stage is when customers become loyal to a particular company, product, or brand. They have made repeat purchases and have built trust with the brand.

In the _____ Stage of Customer Relationship Life Cycle, Customers