The practice of sending e-mail messages to people who request information on a particular topic or about a specific product is called _____.
A) junk e-mail
B) spam e-mail
C) opt-in e-mail
D) bulk e-mail

Question

Quizplus · Accepted Answer

The practice of sending e-mail messages to people who request information on a particular topic or about a specific product is called opt-in e-mail. This is a permission-based marketing strategy where individuals have actively opted to receive emails from a business or organization. Junk e-mail and spam e-mail refer to unsolicited emails or messages that are sent to individuals without their permission. Bulk e-mail refers to sending mass emails to a large group of people, which could be either opt-in or unsolicited.

The Practice of Sending E-Mail Messages to People Who Request