Compared to traditional advertising, an effective business use of social media tools is to _____.
A) focus on the company's interests
B) engage customers
C) broadcast information
D) promote products

Question

Quizplus · Accepted Answer

While traditional advertising may focus on broadcasting information or promoting products, an effective use of social media tools is to engage customers. Social media provides a platform for two-way communication and allows for businesses to build relationships with their customers. By engaging with customers, businesses can increase brand loyalty and ultimately drive sales.

Compared to Traditional Advertising, an Effective Business Use of Social