Licensing refers to an entry strategy whereby an organisation in a host country provides license to organisations in other countries to trade in the host country.

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Licensing typically involves an organization (licensor) granting rights to another organization (licensee) to produce or sell its products, use its technology, or use its brand name, often in the licensee's country, rather than the licensor providing rights to foreign companies to trade in the licensor's own country.

Licensing Refers to an Entry Strategy Whereby an Organisation in a Host