In order for an innovation to succeed in the marketplace in must pass all of the following 'tests',except:
A) The innovation must be fit for purpose.
B) The innovation must have sound marketing strategy and a strong selling proposition.
C) The total market and value proposition should be based on a strong gut feel by the entrepreneur.
D) The capabilities to 'scale up' production must be established.
E) All of these choices.

Question

Quizplus · Accepted Answer

The total market and value proposition should not be based solely on a strong gut feel by the entrepreneur. Instead, it should be based on solid research and an understanding of customer needs and preferences. Therefore, option C is the correct answer as it does not accurately represent a necessary test for innovation success.

In Order for an Innovation to Succeed in the Marketplace