Lower-level goals should lead to the achievement of higher-level goals.This is called:

Question

Quizplus · Accepted Answer

The concept described in the question is known as a means-end chain, where lower-level goals are seen as means to achieve higher-level goals. This approach is commonly used in marketing and advertising to understand how consumers make purchasing decisions based on their desired end goals. None of the other choices accurately describe this concept.

Lower-Level Goals Should Lead to the Achievement of Higher-Level Goals