The marketing people at Bazza's Beer found that tastes of beer consumers in Thailand differed from those in Australia,causing the company to slightly modify its product exported to that company.Bazza's Beer is pursuing a(n)__________ strategy.
A) globalisation
B) internal-growth
C) functional-level
D) multidomestic
E) domestic

Question

Quizplus · Accepted Answer

The scenario describes Bazza's Beer modifying its product for a specific market (Thailand), which is a characteristic of a multidomestic strategy. A globalisation strategy aims to standardize products across different markets, while an internal-growth strategy focuses on expanding company operations within its existing market. Functional-level strategy pertains to specific functional areas within a business, and a domestic strategy is focused solely on one's home market.

The Marketing People at Bazza's Beer Found That Tastes of Beer