If Electro is a retailer of ductile iron pipes manufactured by Steelfact Corporation, an agreement between these two companies will be called a horizontal agreement.

Question

Quizplus · Accepted Answer

A horizontal agreement is between companies at the same level of the supply chain, such as two manufacturers. Electro, being a retailer, and Steelfact Corporation, being a manufacturer, are at different levels of the supply chain, making their agreement a vertical agreement.

If Electro Is a Retailer of Ductile Iron Pipes Manufactured