Matt Lauer of the Today show launched a product line, with Shinola, to benefit a charter school with underprivileged students.The product line consists of journals, notecards, and cards to bring current a "thing of the past"-the art of writing thank you cards-to the current generation.On the idea classification matrix, Shinola ______.
A)is high on novelty and high on invention
B)is high on novelty and low on invention
C)is low on novelty and high on invention
D)is low on novelty and low on invention

Question

Quizplus · Accepted Answer

Shinola's product line involves bringing back the art of writing thank you cards, which is not a novel idea, but they are using unique and innovative ways to do it, such as partnering with Matt Lauer and creating a product line to benefit underprivileged students. Therefore, Shinola is low on novelty but high on invention.

Matt Lauer of the Today Show Launched a Product Line