Bill Wants to Start a Restaurant That Fuses Mexican and Thai

Bill wants to start a restaurant that fuses Mexican and Thai foods.He does not really know if this concept will be viable so he opens up the restaurant with a limited menu and has each customer fill out a questionnaire to gather information.Then, he will formulate a business plan, apply for bank loans and investor funding, lease a building, on so on.Bill is using ______.

A) creation in action
B) prediction in action
C) business planning in action
D) strategy development in action