When IDEO studied Chicago's commuters for the Ford Company, what did they learn about the commuters?
A)Commuters had specific and common needs.
B)There were three distinct groups of commuters with different needs.
C)Speed was preferred over comfort.
D)Commuters had asked for phone apps to help them with their commutes.

Question

Quizplus · Accepted Answer

IDEO discovered that there were three distinct groups of commuters, each with different needs, which helped Ford understand the diverse requirements of their potential customers.

When IDEO Studied Chicago's Commuters for the Ford Company, What