Customers who have the ability to approve large scale purchases are called which of the following?
A)recommenders
B)economic buyers
C)decision makers
D)end users

Question

Quizplus · Accepted Answer

Economic buyers have the authority and ability to approve large scale purchases based on the budget and financial considerations of the organization. Recommenders may suggest options, decision makers have the final say in a purchase, and end users are the individuals who will actually use the product or service, but may not have purchasing power.

Customers Who Have the Ability to Approve Large Scale Purchases