Alice picks up a package of security software and reviews the back cover.On it, it lists various features and compares the software's performance against its competitors, relative to those features.The result is a matrix of xs and the software has more xs than its competitors.This approach to CVP demonstrates which of the following?
A)all-benefits approach
B)points-of-difference approach
C)point-summary approach
D)competitive assessment approach

Question

Quizplus · Accepted Answer

The points-of-difference approach focuses on highlighting the features that differentiate a product from its competitors, which is what the matrix of xs is demonstrating.

Alice Picks Up a Package of Security Software and Reviews