Gift Prescriptions is a company that offers small gifts that can be left behind in doctors' offices as an appreciation for time spent reviewing company products.Gift Prescriptions sells their gifts to pharmaceutical companies, therapists, and medical supply stores.Gift Prescriptions' market segment would be described as ______.
A) a mass market
B) a niche market
C) a segmented market
D) a diversified market
Correct Answer:
Verified
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