Under the business model canvas (BMC), what components are related to customers?
A)customer segments, channels, and customer relationships
B)customer segments and value proposition
C)customer segments and key activities
D)customer segments and channels only

Question

Quizplus · Accepted Answer

Customer segments define the different groups of people or organizations a company aims to serve. Channels refer to the various ways a company can reach and communicate with its customer segments. Customer relationships specify how a company intends to build and maintain a relationship with each customer segment. Therefore, all three components (customer segments, channels, and customer relationships) are related to customers according to the BMC.

Under the Business Model Canvas (BMC), What Components Are Related