What is included in the Executive Summary section of the business plan?

Question

What is included in the Executive Summary section of the business plan?

Quizplus · Accepted Answer

The Executive Summary section of the business plan should include a brief summary of the entire business plan, providing an overview of the key points without going into too much detail. This section should highlight the main goals and objectives of the business, as well as any unique selling points or competitive advantages. It should also give a clear indication of the market opportunity and the target audience, and provide some financial projections or milestones. A company overview may be included but is not the main focus of this section. The offering and what you expect from the audience can be included in other sections of the plan, such as the marketing or sales strategy.

What Is Included in the Executive Summary Section of the Business