A hardware store offers highly discounted sale items to attract people into the store.This is an example of which kind of pricing strategy?
A)introductory offer
B)sale pricing
C)customer-led pricing
D)loss leader

Question

Quizplus · Accepted Answer

This is an example of a loss leader pricing strategy, where highly discounted items are offered in order to attract customers into the store, with the intention of making up for the loss with sales of other, higher-priced items.

A Hardware Store Offers Highly Discounted Sale Items to Attract