A specialty tour company markets its service as offering "an experience of a lifetime." Which of the following would be the most likely pricing strategy?

Question

Quizplus · Accepted Answer

Value-based pricing involves setting prices based on the perceived value that customers place on the product or service. Since the tour company is marketing their service as offering an "experience of a lifetime," it is likely that customers perceive significant value in the experience, and the company would price their service accordingly. Psychological pricing may also be used to make the price seem more attractive, but the focus of the pricing strategy is on the perceived value rather than psychological tactics. Customer-led pricing and bundled pricing are less likely in this scenario, as the company is promoting a unique and specialized experience rather than giving customers options to customize their service or purchase multiple services at a discounted rate.

A Specialty Tour Company Markets Its Service as Offering "An