Karen's company manufactures high-end design cookware.The handles of the cookware remain cool when used on a stovetop and have slip-on covers for the handles to be used for removing the product from the oven.This demonstrates what element in the marketing mix?

Question

Karen's company manufactures high-end design cookware.The handles of the cookware remain cool when used on a stovetop and have slip-on covers for the handles to be used for removing the product from the oven.This demonstrates what element in the marketing mix?

Quizplus · Accepted Answer

The description given is referencing the unique product features of the cookware, such as the cool handles and slip-on covers. Therefore, the element being demonstrated is the "product" component of the marketing mix.

Karen's Company Manufactures High-End Design Cookware