Stephen is preparing his pitch for a bank representative that will be considering him for a business loan.He lists the resumes and credentials of chefs who are working in the restaurant's kitchen.This is an example of what marketing principle?
A)positioning
B)promotion
C)people
D)packaging

Question

Quizplus · Accepted Answer

This is an example of the 'people' marketing principle as Stephen is highlighting the credentials and resumes of his chefs to show the skills and expertise of his team.

Stephen Is Preparing His Pitch for a Bank Representative That