Branding can best be described as which of the following?
A)the logo and wording that is placed on the product
B)the positioning of the product relative to the competitors
C)a promise, letting customers know what to expect relative to competitive products
D)the name of the company that can gain popular recognition

Question

Quizplus · Accepted Answer

Branding is about creating a promise or a set of expectations about a product or service in the minds of customers. It's not just about a logo or a company name. It's about communicating what makes the product unique and different from competitors and how it will benefit the customer. Positioning is also a part of branding, but it's not the only factor. So option C is the best choice.

Branding Can Best Be Described as Which of the Following