Entrepreneurs Need to Market Themselves as Well as Their Product

Entrepreneurs need to market themselves as well as their product due to which of the following?

A) Entrepreneurs tend to be unknown and have no name or brand recognition.
B) The product or service is new, so selling yourself enhances the product pitch.
C) Investors will invest in you first and want to see that there is a long-term relationship.
D) People will buy your product only if they like you since sales tend to be one-on-one.