Bea's Donuts requires that all people working in her store wear a light blue polo shirt showing the logo of her company.Requiring this shirt is part of what aspect of marketing?
A)service
B)packaging
C)employee engagement
D)positioning

Question

Quizplus · Accepted Answer

Requiring employees to wear a specific uniform with the company logo is part of the packaging aspect of marketing, as it helps create a consistent brand image and experience for customers.

Bea's Donuts Requires That All People Working in Her Store