Janet has a handle on the market opportunity.She is considering adding information on TAM (total available market), SAM (serviceable available market), and SOM (share of market) into the pitch deck.She should:
A)include it in the pitch deck, around slide #6
B)be private, as competition might take the opportunity away if they heard what you were doing
C)should come at the end of the deck
D)be spoken, not in the slide deck

Question

Quizplus · Accepted Answer

Including information on TAM, SAM, and SOM in the pitch deck is important as it demonstrates that the entrepreneur has a clear understanding of the market opportunity. It also shows that the person has done their research and has a strategy for reaching a realistic share of the market. Including this information around slide #6 is a good idea as it allows the entrepreneur to build a base of understanding before getting into the specifics of the market opportunity.

Janet Has a Handle on the Market Opportunity