When creating this measure,two or more items are combined into a single numerical score.What is this called?
A) indention
B) scale
C) median
D) index
Correct Answer:
Verified
Q13: Marketing researchers often use this scale to
Q14: Social researchers do not use a consistent
Q15: This term is used to address how
Q16: Mr.Marsh is measuring temperature in his research.He
Q17: Dr.Van Offer is measuring all possibilities in
Q19: Nominal measures indicate a difference among categories.Which
Q20: This type of validity uses a standard
Q21: What two items complicate index construction?
A)weighting and
Q22: Give two examples of possible operational definitions.
Q23: A social distance scale
A)measures how many miles
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