A qualitative researcher's goal is to capture social life in a manner that rings true to experience of people being studied.

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The main goal of qualitative research is to obtain rich, detailed and in-depth information about a particular social phenomenon, and to capture social life in a manner that reflects the experiences and perspectives of the people being studied. Qualitative research aims to understand complex social processes, and to explore meanings, values, beliefs, and experiences of individuals and groups in their natural settings.

A Qualitative Researcher's Goal Is to Capture Social Life in a Manner