What is the first step in conducting content analysis research?
A)Formulate a research question.
B)Decide on units of analysis.
C)Draw a sample.
D)Create a coding system.

Question

Quizplus · Accepted Answer

The first step in conducting content analysis research is to formulate a research question that clearly identifies what information the researcher wants to gather from the content. This helps guide the subsequent steps of selecting units of analysis, drawing a sample, and creating a coding system.

What Is the First Step in Conducting Content Analysis Research