One important assumption of the Theory of Reasoned Action that is different from the Health Belief Model is

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The Theory of Reasoned Action emphasizes the importance of a person's beliefs regarding the subjective norm, which means the perceived social pressure to perform a certain behavior. This is in contrast to the Health Belief Model, which focuses on a person's belief that a health threat exists and the perceived severity and susceptibility to that threat.

One Important Assumption of the Theory of Reasoned Action That