After an advertising campaign with a catchy jingle failed to generate sales for a new shampoo, the advertising director hired Dr. Faith Brewster to analyze the defective campaign and to propose an alternative approach. Faith is most likely a(n) __________ psychologist.

Question

Quizplus · Accepted Answer

A consumer psychologist specializes in understanding the behaviors, attitudes, and preferences of consumers, which includes analyzing the success or failure of advertising campaigns aimed at selling products. Dr. Faith Brewster's job involves assessing the effectiveness of the shampoo campaign, which aligns with the role of a consumer psychologist.

After an Advertising Campaign with a Catchy Jingle Failed to Generate